With an increasing number of shoppers searching for deals on the internet, comparison shopping sites continue to gain momentum. For many online retailers, shopping channel marketing holds real advantages as a way to reach a large number of highly motivated shoppers, and is becoming a powerful marketing force- here’s why:
Highly Qualified Leads – Shopping channels allow shoppers to compare products, prices, product reviews and store ratings, so these leads are highly motivated buyers and ready to make a purchase
More Targeted Marketing Approach – Shopping channels deliver more qualified traffic than traditional search engine Pay-Per-Click (PPC) or organic methods, since they attract more motivated shoppers
Shopping Channels are Affordable – With comparison shopping channels, merchants are only paying for traffic generated to their site and can control costs with product or category-level bidding and a maximum daily or monthly budget
Increase Conversions with Promotions – Sale pricing, coupons and free shipping promotions help increase conversions and build customer loyalty and are becoming increasingly important to comparison shoppers
Results You Can Measure – Merchants can see exactly which products are selling and which shopping channels are generating better traffic; they can also see which products are under-performing and remove them from their campaigns
Diversify Your Risk – Increase your exposure by submitting to multiple shopping channels. Merchants can combine no-risk channels that are free and Pay-Per-Action, like Google’s popular Google Product Search, or Amazon, along with pay-per-click shopping channels, like Shopzilla, Pronto and PriceGrabber
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